So you’ve bought you’re first buy to let property and are now attempting to market it to prospective tenants. One of the best ways of finding people who may be interested in renting your property is to write an effective rental advertisement. Don’t worry if you don’t possess outstanding skills in grammar or punctuation, the writing process should be simple and hassle free. Check out these great tips on what to include and begin writing up that description today!

The most essential detail when attempting to attract any potential tenants is the location of the property. It can be a particularly good idea to include a postcode, as many people will search for this all important detail when using property portals such as Rightmove.

Another key element to include is a summary of what kind of property it is that you are selling. People will want to know how big the place is and whether it is terraced or semi-detached before making a decision to come and view it. Pick up the dictionary or thesaurus if you are struggling for a means of describing what the property looks like.

It will be necessary to inform the reader of how many rooms your house or flat has and how big they are. Some people will be more tempted to move into a new home if it has recently been refurbished, so do not forget to include this information.

Many people will be enticed by a property with a good sized garden. Equally some individuals, especially students, may be put off at the thought of having to carry out regular gardening jobs. It is necessary to factor in the kind of market that you are aiming at when deciding what details to include in a rental advertisement.

It is also worthwhile telling the prospective tenant of how much you expect in terms of rent. Be warned, there are savvy people out there who will be aware of the competitive nature of the rental market. Nobody will be willing to pay over the odds for somewhere to live.

One final piece of advice worth remembering is to include a photograph with any advertisement. Pictures will paint a thousand words and play a key role in enticing prospective renters to come and have a look around any buy to let property.

Greg Morall, leading buy to let expert, said, ‘an attractively furnished/lit corner of a room that suggests a lifestyle can be more compelling than a picture of the whole room. Likewise, photos of the local park within five minutes walk can be a useful way of promoting the location’.

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